«BUSINESS INTELLIGENCE» MODERN PARADIGM OF STRATEGIC PLANNING AT THE ENTERPRISE

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Tetiana Semenchuk

Abstract

The article considers the main theoretical approaches to the use of business intelligence tools in enterprise marketing. The concept of introduction of BI-tools for visualization of marketing data is built.


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How to Cite
Semenchuk, T. (2022). «BUSINESS INTELLIGENCE» MODERN PARADIGM OF STRATEGIC PLANNING AT THE ENTERPRISE. Scientific Collection «InterConf», (115), 19–21. Retrieved from https://archive.interconf.center/index.php/conference-proceeding/article/view/846

References

Савчук В. П. Business Intelligence: новая парадигма стратегического управления. URL:https://www.management.com.ua/strategy/str318.html

Дрокіна Н. І., Дарчук В. Г., Крижко О. В Інструменти бізнес-аналітики для візуалізації маркетингових даних. URL: http://bses.in.ua/journals/2018/26_1_2018/27.pdf