«BUSINESS INTELLIGENCE» MODERN PARADIGM OF STRATEGIC PLANNING AT THE ENTERPRISE
Main Article Content
Abstract
The article considers the main theoretical approaches to the use of business intelligence tools in enterprise marketing. The concept of introduction of BI-tools for visualization of marketing data is built.
Article Details
How to Cite
Semenchuk, T. (2022). «BUSINESS INTELLIGENCE» MODERN PARADIGM OF STRATEGIC PLANNING AT THE ENTERPRISE. Scientific Collection «InterConf», (115), 19–21. Retrieved from https://archive.interconf.center/index.php/conference-proceeding/article/view/846
References
Савчук В. П. Business Intelligence: новая парадигма стратегического управления. URL:https://www.management.com.ua/strategy/str318.html
Дрокіна Н. І., Дарчук В. Г., Крижко О. В Інструменти бізнес-аналітики для візуалізації маркетингових даних. URL: http://bses.in.ua/journals/2018/26_1_2018/27.pdf