Improvement and development directions of digital marketing strategies

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Published: Mar 7, 2026
Issue
No. 285: 7th ISPC «Modern Directions and Movements in Science» (March 6-8, 2026; Luxembourg, Grand Duchy of Luxembourg).
Section
Marketing, Advertising and PR
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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Zamine Valiyeva
Alizamin Amirov

Abstract

Digital marketing is one of the most essential marketing tools of the 21st century and holds strategic importance for businesses seeking to maintain competitiveness in today’s business environment. Compared to traditional marketing methods, digital marketing provides more flexible, measurable, and customer-oriented approaches.


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How to Cite
Valiyeva, Z., & Amirov, A. (2026). Improvement and development directions of digital marketing strategies. Scientific Collection «InterConf», (285), 32–35. Retrieved from https://archive.interconf.center/index.php/conference-proceeding/article/view/7928

References

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