The role of artificial intelligence and automation in Facebook advertising

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Published: Mar 7, 2026
Issue
No. 285: 7th ISPC «Modern Directions and Movements in Science» (March 6-8, 2026; Luxembourg, Grand Duchy of Luxembourg).
Section
Marketing, Advertising and PR
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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Humay Mammadova
Elizamin Amirov

Abstract

In the modern digital marketing landscape, Facebook remains one of the dominant platforms that provides brands with access to a vast audience of over 3 billion monthly active users. The platform has become the cornerstone of marketing strategies worldwide.


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How to Cite
Mammadova, H., & Amirov, E. (2026). The role of artificial intelligence and automation in Facebook advertising. Scientific Collection «InterConf», (285), 32–35. Retrieved from https://archive.interconf.center/index.php/conference-proceeding/article/view/7927

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