A historical and socio–cultural perspective on the evolution of advertising branche

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Antonina Shushkivska

Abstract

The article provides a brief overview of the evolution of advertising over the centuries and describes some most important moments in its history.


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How to Cite
Shushkivska, A. (2022). A historical and socio–cultural perspective on the evolution of advertising branche. Scientific Collection «InterConf», (126), 48–50. Retrieved from https://archive.interconf.center/index.php/conference-proceeding/article/view/1347

References

Tungate, Mark. Adland: a global history of advertising. Kogan Page Publishers, 2007.

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Grad, Iulia. "Advertising and meaningful stories." Journal for the Study of Religions and Ideologies (2021): 95-107.

Roberts, Kevin. Lovemarks: The future beyond brands. Powerhouse books, 2005.