The importance of social media for organizations

Article Sidebar

PDF
Number of views 29

Issue
No. 33(155) (2023): 1st ISPC «Modern Knowledge: Research and Discoveries» (May 19-20, 2023; Vancouver, Canada).
Section
Marketing, Advertising and PR
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Published: May 19, 2023
DOI: https://doi.org/10.51582/interconf.19-20.05.2023.007
Keywords:
Social Media Marketing social networks organizations customer marketing

Main Article Content

Ulvi Garazade
Azerbaijan Technical University

Abstract

One of the first things to do when planning any activity is the marketing side of the project. If there is no marketing work, it will not be possible to work with strong PR campaign. It must be admitted that today the basis of Social Media Marketing (SMM) is social networks.


Google Scholar

CrossRef

OUCI

Scilit

WorldCat

Index Copernicus

Semantic Scholar

Article Details


How to Cite
Garazade, U. (2023). The importance of social media for organizations. Scientific Collection «InterConf+», (33(155), 64–68. https://doi.org/10.51582/interconf.19-20.05.2023.007

References

Manfred Bruhn, Verena Schoenmueller, Daniela B. Schäfer, (2012) "Are social media replacing traditional media in terms of brand equity creation?", Management Research Review, Vol. 35 Iss: 9, pp.770 – 790 DOI: https://doi.org/10.1108/01409171211255948

Journal of Hospitality and Tourism Technology, Vol. 3 Iss: 1, pp.60 – 72

Jan H. Kietzmann“Social media? Get serious! Understanding the functional building blocks of social media”, vol 54,issue 3,may-june 2011,pp 241-255. DOI: https://doi.org/10.1016/j.bushor.2011.01.005

Kevin J. Trainor et al., “ Social media technology usage and customer relationship erformance: A capabilities-based examination of social CRM, ,Journal of business research, Volume 67, issue 6,june 2014, Pp-1201-1208 DOI: https://doi.org/10.1016/j.jbusres.2013.05.002

https://mincom.gov.az